Press-Release : NEW BALANCE INTRODUCES A REVOLUTIONARY MINIMUS HI-REZ
SINGAPORE, May 2013 – This summer, Boston-based New Balance will add to its barefoot-inspired Minimus collection with the introduction of the innovative HI-REZ road shoe. This shoe is designed for the minimal runner looking for the latest cutting edge product to enhance a hyper-real sensory running experience. NB Minimus HI-REZ launches in April 2013 and will retail for $165.
The launch of Minimus HI-REZ represents a ground breaking, patent pending innovation in the minimal running market, “Our new HI-REZ construction delivers a completely different experience for the runner by allowing the foot to move as it would naturally while still offering underfoot protection,” says Katherine Petrecca Business Manager for the New Balance Innovation Studio. “Minimus HI-REZ is made for the experience minimal consumer looking for a more natural run with every step flush with sensation.”
This new addition to the Minimus collection is made with 42 independent lightweight midsole pods mechanically bonded to a durable yet flexible fabric base that allows the shoe to move and flex in closer unison with the foot. The midsole pods are a high abrasion ground contact EVA which offers a strong balance between durability and shock protection with additional outsole rubber post-applied in areas that need extra resillence and traction. Made with the NB Minimus Zero drop last that eliminates any height difference between the heel and toe, both at 8mm, the shoe encourages a midfoot strike while an enhance width allos for a natural forefoot splay and yet only weighs in at approximately 4.3 ounces for a men’s size 9.5
The upper is made of a skeletally engineered FantomFit material with a support structure in the form of a hexagonal print pattern fused to a single layer of breathable mesh, giving the foot crucial lightweight support, In keeping with all shoes in the Minimus collection, HI-REZ encourages the runner to go sockless with interiors created to fit the bare foot comfortably, The tongue connects seamlessly to the lateral side of the shoe to further encourage barefoot use and reduce potential points of irritation. The sole and upper come together thought a unique stitching process and are reinforced with a rubber that runs along the entire perimeter of the shoe.
“NB Minimus HI-REZ takes your run to a new level, giving you the sensation and freedom of barefoot running paired with incredible lightweight protection” says Petrecca. “Just imagine your run magnified and refreshed. That is your run in Minimus HI-REZ”
HI-REZ are already available at all New Balance Concept Stores and Running Specialty retailers, HI-REZ is only available in Men sizing in Singapore and ASEAN.
Stack height: 8mm heel and forefoot
Heel to toe drop =0
Approximate weight: 4.3oz for men’s 9.5
Thank you for reading everyone, This is an amazing shoe and if you are a barefoot running minimalist lover, this is one shoe to look out for. Would you guys like to own one of this great new technology? Lemme know cause I might do a give away on this new awesome shoe.
Since its a Mid Week, let me help you get through the week with this Contest Give away I hope this post you looking forward to the weekend.
I sure am not much of a soccer fan, tried the game but just cant get my self to love it, I tried playing for the school team but never worked out, I can’t grasp the idea of having 11 people chase over one ball, not that I don’t totally understand the scheming of things here, like the tactics of diving, punching, tackling
Yes I know you guys would say I am a square not knowing who the Red Devils or The Canon team (Arsenal if you were wondering).
One guy that put an impression on me on the game of soccer was Eric Cantona for his famous Kung Fu kick that could put Bruce Lee to shame,
totally not forgetting about the playmaker, Zidane that guy is coolness off the charts cause of his head butt in the Worldcup or wait one of his games?
speaking of playmaker, Andrés Iniesta from FC Barcelona was made into a puppet master by Nike, do check out this cool video by Nike of him as the puppet master.
I was totally blown away by it.
Iniesta told Nike: “I’ve always liked playing in the middle, that’s where the play begins, both going forward and on defence. As the years go on, you always try to improve all aspects of your game.”
Nike asked Iniesta if he had any advice for budding football stars: “As a midfielder, the only bit of advice I can give is that you try to learn something new in each training session. Try to read the game before your opponent because your positioning before you receive the ball is very important. But above all, you have to be confident in your abilities.”
It’s a Gorgeous Friday everyone, and if you were wondering what was that icon posted last week, it’s no road sign but a logo of a company that has “YOU” in mind, yes, you the one reading this, and this company is called RoadID.
Before I go any further let me tell you what RoadID is all about, This Company was founded by a father-and-son team and they are none other than Edward and Mike Wimmer. They have been providing safety gear to help keep you safer since 1999, and I am glad they did so. This so called bracelets are like guardian angels, no kidding. With all the unfortunate recent death of Marathoners like Claire Squires in the recent London Marathon , Jeffrey Lee for the Philadelphia Half Marathon , or even Firefighter William Caviness in the Chicago Marathon.
Those people I have mention are not old or unhealthy, they are young and even triathletes at their peak of their health, just saying that we are not bullet proof even if we are at our pink of health. I am trying to say that those death are at a high profile event, given the scenario that we are training alone running 5 am in the morning (which is a fav of mine) and I fall flat to the ground. I would have this ID tag on me telling anyone that finds me all my vital info.
I have been using RoadID since a couple of years back and it has not faded on me nor smelled on me. Why do I talk about RoadID? Cause I truly believe in a product that is for safety and has athletes in mind, but come to think of it, RoadID are not only for athletes but can also be used for everyone including your family members, This little nifty product is a bracelet that carries all the vital information for anyone in an emergency situation, and not only they have bracelet form they now come in 6 different types of design for you to choose from depending where you want to place your ID from wrist, necklace, ankle to even your shoe.
I have the wrist ID Sport on me and it goes where ever I go, I don’t only use it for sport but I use it as a fashion bracelet as well, who knows I might just drop dead when there is a pretty girl that come asking for my number. LOL See it still looks new to me.
Anyway since it’s a FRIDAY , I am gonna be doing a “GIVE AWAY FRIDAY “ I will be giving away Gift certificate worth $15 each to 2 lucky readers courtesy of RoadID. All you need to do tell me how many types of RoadID design are there. Leave your answer at the comment box below and like the post. Remember Stay SAFE !
The winner will be chosen using Random.org, and the results will be posted on this blog. Winner will be announced by Monday, May 6, 2012 at Noon. A winner has one week from the announcement of the winner to claim the prize or else a new winner will be chosen (May 13 at 12:00 p.m.). All prizes will be awarded. Thus, if the winner does not come forward, a new winner will be chosen. The writer of this blog will not be held liable for any typographical errors or technical failures.
This Giveaway is now closed. Chosen winners please do contact me as soon as possible.