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NEXT GEN evoPOWER VIGOR 1

puma evopower vigor 1

Singapore (19 January 2017)PUMA has kicked the new year off in style by unveiling its next generation POWER boot, the evoPOWER Vigor 1. The new football boot sees PUMA’s greatest design overhaul yet in the POWER franchise, boasting an upgraded silhouette that keeps power and accuracy at the heart of the design. The revolutionary boot will be worn on-pitch by PUMA POWER stars including the likes of Olivier Giroud and Mario Balotelli, and new PUMA ambassadors, Petr Čech and Marc Bartra.

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Engineered with numerous upgrades to the previous edition, the evoPOWER Vigor 1 is more technical than ever, marking a new era for the silo. The Vigor 1 is the first in the POWER family to feature a stretchable Spandex sock construction, creating an ultra-comfortable slip on boot with a barefoot feeling. The Spandex sock lining works in harmony with PUMA’s next generation AccuFoam upper technology which features a new engineered 3D format. The PU foam dots regulate the uneven surface when the foot comes into contact with the ball, which maximises precision when striking the ball powerfully. The upper is completed with PUMA’s Adap-Lite material further enhanced with a new support cage that allows the foot to bend. The one-way stretchable microfibre upper material supports the biomechanics of the foot while striking the ball barefoot, maximizing both power and precision. This combined with GripTex, a PUMA technology applied to the upper of the boot, helps create enhanced grip and ball control.

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Image result for evoPOWER Vigor 1

The evoPOWER Vigor 1 outsole remains the same as its predecessors as a result of popular demand, featuring a mix of bladed and conical studs. Based on PUMA’s research into how force travels on the stance and kicking legs, the boot features bladed studs that ensure perfect ground penetration and stability, especially on stance leg, and conical studs for optimal agility.

The evoPOWER Vigor 1 emanates POWER with its bold styling and colour, featuring a sleek new look in allover Gecko Green finished off with Safety Yellow and PUMA Black detailing. The diamond shaped PU dots in Safety Yellow on the sock liner not only advance the performance of the boot, but also fashion a subtle graphic pattern across the upper, which has been replicated in the outsole. The overall look is rounded off with finishing touches in PUMA Black, from the iconic PUMA Formstripe and evoPOWER branding on the tongue to decorative details on the outsole.

PUMA star striker and POWER player, Olivier Giroud added; “I’ve been wearing evoPOWER for some time now and while PUMA always makes great developments to the boot, the new evoPOWER Vigor 1 is next level. I’m enjoying playing in a boot with a slip-on sock construction – it is ridiculously comfortable plus the foam dots are a total game changer for me. I enjoy making an impact on the pitch and in these bold Green boots I definitely will. Let’s just say the bar has been officially raised.”

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The new evoPOWER Vigor 1 is now retailing at SGD 329 at PUMA Bugis+, PUMA VivoCity, and in Westorn Corp Outlets

PUMA Forever Faster 2 Concept Store Is Now Opened

PUMA Singapore will be launching two new concept stores in Paragon and Bugis+. Introducing the new Forever Faster 2 concept, both stores are conceptualized to mirror PUMA’s brand ethos of weaving sports into lifestyle and will house the widest selection of the latest offerings from PUMA’s athletic fashion and fitness categories for lifestyle wear or for training purposes.

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Starting at the facade, with the campaign of the season, the consumer experiences the PUMA brand DNA throughout their entire journey. Showcased through 360 package across clearly designated sections in accordance to categories and clearly spilt by gender, the layout is strategized to facilitate ease and aid customer understanding of the products – all with the intention to offer an enhanced purchasing experience for all shoppers. With PUMA’s strong heritage as a footwear company, the impressive selection will also be showcased on an extensive footwear wall that will be one of the key features in the store.

Situated along Orchard Road, in the heart of Singapore’s shopping district, the PUMA
store at Paragon mall is a 979 sq ft. concept store, and is now opened. The 1,712 sq ft. concept store in Bugis+ is strategically housed in the vibrant youth enclave, and
will be opened in January 2017.

BE@RBRICK 101

A Beginner’s Guide To All Things BE@RBRICK

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What does Pharrell, Grace Coddington and Ben Baller all have in common? An affinity for toy collecting. This may sound peculiar at first, but the toy in question is the BE@RBRICK – a little bear-shaped brick toy that’s made its ways into studios, MTV cribs and galleries across the world. It wouldn’t be too far of a stretch to say that these vinyl toys have become canvases for modern expression, playing a crucial role in the intersection of style, art and fashion.

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BE@RBRICKs are a form of collectible toy that resemble a cross between LEGO and well, a bear. These block-style figurines boast teddy bear-style heads that have become an integral pillar of the collectible toy scene. In fact, it wouldn’t be so far-fetched to say that it almost single-handedly carved out the fad of toy collecting in modern times, treading the very fine line between toy and art. Since its inception, BE@RBRICKs have become one of the most recognizable characters in the world, and some of the most sought after.

While regular toy figurines are normally reserved for kids, these bear-like objects have spoken to a more sophisticated crowd. Having been known to sell for hundreds of thousands of dollars on resell markets (the most expensive one sold for close to $200,000 USD), BE@RBRICKs are anything but juvenile.

With anything is a collector’s item, there’s a bit of a learning curve getting in. Let us teach you the basics.

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The Beginnings

BE@RBRICKS are designed and produced by Japan’s MediCom Toy, a company that is best known for its plastic figurines. The company was founded in 1996 to make limited edition figures and licensed products. It has long created plastic figurines of popular culture.

The BE@RBRICK’S design and concept was loosely based on another line of MediCom Toy’s — the Kubrick, which pay homage to famed director Stanley Kubrick. The line of Kubricks are also represented by a logo that uses the same font as A Clockwork Orange‘s official poster, while the name also coincidentally includes the Japanese word for nine — “ku.” Both Kubricks and BE@RBRICKS are comprised of nine parts — a head, torso, hips, arms, hands, and legs with joints that can move. While the Kubrick toys bear resemblance to a human form, the BE@RBRICK, as mentioned, is an anthropomorphized bear.

Most BE@RBRICKS are comprised of hard plastic, but over time, different series have introduced different materials into the mix, including metal and wood. Regardless, the most common form of BE@RBRICKS are made of plastic, however, MediCom Toy has experimented with different plastics over time.

The first BE@RBRICK was released May 27 2001 and given out as a free gift to attendees of the World Character Convention in Tokyo, Japan. This iteration was a simple white bear featuring the BE@RBRICK logo — a blue bear shape with a red “@” enclosed within. Measuring in at 70 mm, this marked the standard BE@RBRICK size — the 100%.

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Sizing Specifications

With the first BE@RBRICK dubbed the 100%, all following sizes also follow the same system. Generally, BE@RBRICKS range between 50% to 1000%. Aside from these standard sizes, there have been some collections that featured BE@RBRICKS of different shapes and sizes — these fall under the “OTHER” category.

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  • 50%, 35 mm – These BE@RBRICKS are normally released in the form of keychains.
  • 70%, 50 mm – First introduced in 2006, the 70% BE@RBRICKS were originally collectible items alongside other products. Since then, many have adopted this format as a form of lucky charm. In response to this, MediCom toy has produced 70% BE@RBRICKS adorned with auspicious and customizable tags.
  • 100%, 70 mm – The most classic and common format. All BE@RBRICK series are released in this size and are available in blind boxes.
  • 200%, 145 mm – A relatively newer format and are only released in the “Chogokin” Series. These are all constructed of die-cast metal and weigh in at 400 g.
  • 400%, 280 mm – The second most common format, most collectors buy BE@RBRICKS in 400% form.
  • 1000%, 700 mm – The largest regular BE@RBRICK size, the 1000% is normally reserved as collectible statue pieces.

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Releases

All BE@RBRICKS releases can be categorized into “SERIES” and “TYPES.” There are two drops a year, and each BE@RBRICK “SERIES” are released in the summer or the winter. Each SERIES are consecutively numbered and consist of four different TYPES. As of press time, the latest is SERIES 31.

  • Basic — Nine different designs with each figure bearing a letter that all come together and spell “BE@RBRICK”
  • Standard — All BE@RBRICKS in this series consist of th different recurring “THEMES” (see below).
  • Artist — Normally consists of designs created in collaboration with an artist.
  • Secret — Unannounced designs that are usually rarer, may also consist of collaborative designs. They may belong to any of the below Themes

Within the “Standard” Series are different “THEMES.” The most common themes include the following

  • Jellybean — a solid-colored figure constructed of translucent plastic.
  • Pattern — a figure boasting a pattern.
  • Flag — a figure boasting a nation’s flag
  • Horror — a figure that is made to resemble a character or theme in the horror genre.
  • SF (Science Fiction) — a figure based on a science fiction theme, usually a film.
  • Cute — a figure bearing resemblance to something “cute.”
  • Animal — a figure bearing resemblance to another animal.
  • Hero — a newer THEME which was introduced in SERIES 21, and consists of superheroes from DC Comics.

All BE@RBRICKS are limited edition and rarely re-released. All of the aforementioned SERIES are purchasable in blind boxes — each box usually contains one figure. All boxes are available in a case, and each case consists of 24 blind boxes. All contents of boxes are random, and it is impossible to discern what is inside a blind box without opening the package. Hence, it is extremely difficult to collect a whole set.

Aside from the schedule SERIES releases that come in the summer and winter, there are general releases that fall throughout the year. These drops are usually individual designs or sometimes in a collection of two or three. These designs vary — they can be tied to a certain season or holiday, commemorating a theme or event, but they are largely collaborative designs.

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Rarity

Each BE@RBRICK SERIES and THEME has its own level of rarity, with the most common being the Basic themed figures. Each blind box states the rarity of the themes, all of which is listed below.

Basic BE@RBRICKS — 14.58 percent

Standard BE@RBRICKS

  • Jellybean — 11.45 percent
  • Pattern — 11.45 percent
  • Flag — 9.37 percent
  • Horror, 9.37 percent
  • SF — 10.41 percent
  • Cute –13.54 percent
  • Animal — 8.33 percent
  • Hero — 7.29 percent

Artist BE@RBRICKS — 4.16 percent or 1.04 percent

Secret BE@RBRICKS — 0.52 percent (1/192)

In addition to these numbers are even rarer releases. The most difficult BE@RBRICKS to collect are those that were never intended for public purchase — such as giveaways, promotional items and one-of-a-kind figures.

Because BE@RBRICKS are so limited in nature and difficult to collect, there is a lot hype around different releases. While the more common collectibles are not hard to obtain, the rarer figures are often resold for multiples of its original price. Some of the rarest BE@RBRICKS include collaborations with KAWS, Chanel, Andy Warhol and many more. KAWS even went on to collaborate with Medicom Toy on OriginalFake, an offshoot brand that unfortunately shuttered in 2013.

BE@RBRICKS have done almost the impossible, positioning itself in the intersection of art, fashion, culture, and fun. Its simple and familiar design has won over everyone regardless of gender or age. MediCom Toy has opened up the floodgates for collectibles, and pioneered for toys a way to market and sell products with hype. While its limited edition method ensures long-lasting interest, it’s the various collaborations that BE@RBRICKS partake in that truly make these forms of art.

Its collaborative efforts also allows artists, musicians, companies and more to offer their own fanbases a token that they can purchase or vie for. Not only does this help increase the visibility of these brands, but they also disseminate BE@RBRICKS across varied interest groups and demographics — perpetuating its continued success.

BE@RBRICK’s role in streetwear cannot be denied. With its limited edition and rare items, it has paved the way for other brands to introduce their own limited edition products and toys. Figurines have become an undeniable staple in streetwear circles, and it’s surely not going anywhere.

Credits to Helena Yeung for the article

GLOW WITH THE FLOW

Held for the first time at the island’s hottest beach destination, ILLUMI RUN saw participants get doused in ILLUMI Glow Water as they ran and danced through five ultraviolet music zones. The fourth edition of the run also included an ILLUMI Glow Slide, making it Singapore’s first night run with a slide

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A wave of neon colours hit Sentosa’s Palawan Green this evening, as the island’s hottest beach destination played host to thousands of ILLUMI RUNNERs, who ran and danced through the night while getting doused in ILLUMI Glow Water.

Held for the first time on the beach, the fourth edition of the ILLUMI RUN also showcased exciting new features such as a ‘Neon Paradise’ route and an inflatable glow slide, making it Singapore’s first night run with a slide. The key feature of the ILLUMI RUN village, the ILLUMI Glow Slide saw participants getting soaked in Glow Water as they slid down the 30-metre long structure, ensuring not one participant got through the night spot-free.

ILLUMI RUN flagged off at 7.30pm and participants ran and partied through the Neon Paradise route, featuring exciting glow zones like Cosmic-Land, which promised neon bubbles and psychedelic rainbow light displays, and Flower Dreams, where runners were treated to a one-of-a-kind neon rain shower as they danced across a colourful field of flowers.

The evening culminated in a party on Palawan Beach, where Asia’s most sought-after DJs such as DJ TiNC, Rave Republic and Taiwan’s DJ Cookie pumped up the luminescent crowd, ending the night on a neon high.

“This was our first time holding ILLUMI RUN at Sentosa, and we cannot be happier with the positive feedback we received. We’re extremely grateful to all the participants who came down tonight, and hope all enjoyed the new experience of running and dancing through the beach while getting splashed with ILLUMI Glow Water,” said Jeffrey Foo, Director of Infinitus Productions, conceptualiser and organiser of ILLUMI RUN. It was indeed very heartening to see runners having so much fun as they took a dive on it and got soaked in Glow Water. We are already looking forward to delivering an even better ILLUMI RUN experience next year.”

ILLUMI RUN 2016 DETAILS

Date                                       :           17 December 2016
Time                                      :           19:00 HRS to 23:30 HRS (Flag off at 19:30)

Venue                                     :           Palawan Green, Sentosa
Tag everything with           :           #illumirun / #illumirun2016 / #illumiruns

Also find us on Facebook       :           www.facebook.com/illumirun
And Instagram                        :           www.instagram.com/illumirunsg

K-Swiss X A Bathing Ape

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AAPE has just collaborated with the American sportswear K-Swiss and they mashed the Classic 66 with the iconic camo of BAPE.  I am in the middle of my decision to decide if I am adding this to my collection? let me know what you think?

The sneaker has a storied history and was the first leather tennis shoe to be debuted at a major Grand Slam tournament. This revitalized version stays true to the design specifications of the OG model, and features five stripe branding, D-rings, unique three-piece toe design and original shield logo branding. What sets this ’66 apart, however, is the unmistakable AAPE camouflage.

 these drop December 15 at retailers

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Quest to Run Sub 2 Marathon: Breaking2

Today Nike unveils Breaking2, an innovation moonshot designed to unlock human potential.

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Like all daring dreams, Breaking2 has an audacious goal: Enable a sub two-hour marathon time.

Many consider this feat impossible. It requires reducing the current men’s world record time of 2:02:57 by three percent. However, that challenge is exactly what drives Nike; the impossible is an opportunity to envision the future of sport.

To help achieve a sub two-hour marathon, Nike is working with a diverse team of leaders across several fields of science and sport with a holistic approach to athletes, product, training, nutrition and environment.

Breaking2 provides an opportunity to explore whether the impossible is within reach. It is the ultimate embodiment of Nike’s mission: To bring inspiration and innovation to every athlete on the planet.

THE ATHLETES

Reaching a sub two-hour marathon requires shaving seven seconds off each of the 26.2 miles of the marathon. Even for the world’s best runners this is a massive leap.

Nike spent significant time identifying three elite athletes who are perfectly equipped for (and bold enough to take on) the challenge.

Eliud Kipchoge of Kenya, Lelisa Desisa of Ethiopia and Zersenay Tadese of Eritrea are all lined up to attempt the impossible and run a sub two-hour marathon. These runners are not afraid of the unknown — they attack it.

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THE TEAM

Nike is always looking for barriers to break and the idea of a sub two-hour marathon has come up many times.  Fueled by a long-standing passion for running, Nike began working on a footwear solution specific to the marathon in 2013. This effort ultimately transitioned a year later into a full-on commitment to breaking the two-hour marathon, precipitating the formation of the Breaking2 team.

The Breaking2 team includes world-class experts across biomechanics, coaching, design, engineering, materials development, nutrition and sports psychology and physiology. Alignment of the group’s diverse knowledge bases aims to unpack performance at the molecular level. In this, the team will obsess every detail of the Breaking2 attempt, from weather conditions to jerseys, enabling Eliud, Lelisa and Zersenay to maximize their potential.

THE INNOVATION

To run the perfect race, the athletes require the most innovative product. This is a critical pillar of the Breaking2 attempt, and where Nike is able to deliver unrivaled performance benefits. After years of extensive research and development, Breaking2 will debut a system of groundbreaking innovation that has the potential to elevate every runner.

THE ATTEMPT

To go faster than ever, each second is optimized by careful consideration of course and conditions.

The date and location of the sub two-hour race attempt will be revealed next year.

Join us to follow the progress of Breaking2 here.

WHERE TO COP THE ADIDAS YEEZY BOOST 350 V2 “BLACK/WHITE”

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Adidas Originals has just revealed the official global store list for the adidas Yeezy Boost 350 v2 Black/White. The shoes officially release on December 17th, 2016, with an MSRP of $220. In addition to the store list, you can purchase the shoes through the adidas Confirmed App reservation system, which is now applicable to fourteen U.S. cities as well as Paris, Antwerp, Amsterdam, and Copenhagen. Please note that the U.S. store list only includes official adidas retail stores and not boutiques. Check with your local sneaker boutique to see if they are releasing the Yeezy Boost 350 Black White.

WHERE TO BUY ADIDAS YEEZY BOOST 350 V2 ONLINE

adidas.com (11am est)
AFEW (Raffle)
Antonioli (IG Raffle)
BackDoor (Raffle)

Barneys (Random time)
Citadum (IG Raffle)
HBX (Raffle)
KicksUSA (TBD)

Foot Action (10am est)

Foot Locker (10am est)
Finish Line (10am est)

Eastbay (10am est)
END Clothing (Raffle)

Champs Sports (10am est)
Highs & Lows (Raffle)
Oki-ni (Raffle)
Philip Browne (Raffle)
SneakersnStuff (Raffle)
Starcow (IG Raffle)
Triads Clothing (IG Raffle)
Wellgosh (Raffle)
YCMC (Raffle)
YME (Raffle)
Stay tuned for more online retailers

If want them earlier and don’t mind paying extra:
Stadium Goods (Available Now)
eBay (Available Now)

SINGAPORE

adidas Originals Store Singapore
9 Scotts Road Singapore

Limited Edt Chamber
10 Bayfront Ave Singapore

MALAYSIA

Sole What
Lingkaran Syed Putra Kuala Lampur

adidas Originals Store Pavilion
168, Jalan Bukit Bintang Kuala Lumpur

Crossover
Jalan PJS 11/15 KUALA LUMPUR

PHILIPPINES

adidas Glorietta 2
Ayala Avenue cor. Pasay Road, Ayala Center, Makati Manila

Commonwealth
SM Aura Premier, Fort Bonifacio Manila

Sole Academy
Bonifacio High Street Manila

 

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