Nike Hypervenom

THE ULTIMATE EXPRESSION OF AGILE, DECEPTIVE AND DEADLY ATTACK

Press Release:
(Singapore, 29 May 2013) – Nike unveiled its latest football performance innovation – The Nike Hypervenom – at an event in Rio de Janeiro with Brazil striker Neymar.

The Hypervenom is a completely new boot, created with the feedback of players like Neymar, Wayne Rooney and Zlatan Ibrahimovic. These players specified the need for a boot that could help them create space quickly in and around the penalty area, and get their shot off from any angle. They discussed the increased agility of opponents, referencing today’s defenders who are now as quick, as agile and as skillful as many of the world’s top forwards.

Brazil striker Neymar was most direct in his feedback “Help me make space more often and more quickly. I want a boot that helps enhance my agility and gives me the space to get my shot off before I’m closed down.”

“Neymar’s input was invaluable. He had been wearing the Mercurial Vapor IX a boot designed to help athletes look and find space to beat a man. It’s a pure speed product. The Hypervenom focuses on creating the space in order to put the ball in the net. It’s a small but important nuance. It is designed to increase the player’s agility and their ability to get a shot off,” said Phil McCartney, VP Nike Football, Footwear.

New boot for changing game The Nike Football design team, led by Denis Dekovic, Nike Football Design Director began by looking at the attacking forces in today’s game. “The game is changing. It used to be that speed was focus of the attacking side of the game. But now everybody has pace. The creation of the Nike Hypervenom is a reaction to the way the game is changing. Players want to be quicker. Not just in a foot race, but quicker with the ball at their feet in small spaces. They want to leverage the natural agility they already have to find space in a congested penalty area. They want to create chances from nothing. The Hypervenom is designed to do exactly that.”