Stand out in darker conditions (Press Release)

NIKE FOOTBALL CATCHES THE EYE WITH ‘HIGH VISIBILITY’ BOOT COLLECTION

As winter  approaches,  match-­‐day  conditions  become darker and drearier than the earlier parts of the season. To combat the gloomy weather and stand  out  under  floodlights,  Nike  has  created  the  Hi-­‐Vis  Collection,  featuring  the  Nike Hypervenom,  Mercurial  IX,  CTR360  and  Tiempo  IV  boots  in  bright  and  contrasting  color combinations of Electro Purple, Volt, Green Glow and Electric Green.

For almost ten years, scientific color insights have been used in the creation of Nike footballs and football boots, and elements of this visual acuity research were taken and enhanced for the Hi-­‐Vis Collection.

When  creating  the Hi-­‐Vis  Collection  we looked  at our work in South  Africa  during  the summer  of  2010,”  says  Phil  McCartney,  Vice  President,  Nike  Football  Footwear.  “The Metallic Purple and Total Orange color combination we used on-­‐pitch really stood out both on the field for players and for the crowds in the stadium and at home.”

As winter approaches and condition on-­‐pitch change, visibility can become a key element of any match.

In  a  game  that’s  more  congested  and  faster  than  ever  the  small  percentages  are becoming more import,” explains McCartney. If a player can get that flash of color in the periphery, and see a teammate make a run, that could be the small difference between timing the pass perfectly or not taking advantage that’s the sort of moment that can change the course of a game at the top level.”  

For the Nike Football Hi-­‐Vis  Collection, the Nike Hypervenom and Mercurial Vapor IX come in  a combination of Electro Purple and Volt with black detailing. The Tiempo IV and CTR360 come in a mix of Volt, Green Glow and Electric Green with black detailing.

“This collection of boots is not for the faint-­‐hearted, adds McCartney. Our athletes don’t

play to be conventional – they play to be remembered.” 

The Hi-­‐Vis Collection will be available from authorized Nike outlets and Weston Corporation

stores. The Hi-­‐Vis Collection will be available from 1st October and retail for:

Tiempo IV -­‐   $239

HO13_FB_4Silo_Tiempo1 edited

CTR360 Maestri III -­‐ $269

HO13_FB_4Silo_CTR1 edited

Mercurial Vapor IX -­‐ $299

HO13_FB_4Silo_Mercurial1 edited

Hypervenom -­‐ $309

HO13_FB_4Silo_Venom1-1 edited

What is your favourite colourway out of Nike’s new 4-silo boots? Are you looking to get a pair of boots from Nike’s new Hi-Vis collection? Share your thoughts in the comments section below.

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