Venus Run New Title Sponsor X-Bionic
Update: 4 December 2013: Registration is open, check website below
Swiss premium sportwear brand X-Bionic sign on as title sponsor of Venus Run 2014
Sponsorship deal in cash and kind valued at SGD$2 million will see the introduction of the most expensive and high-tech race shirt in local running event history
In celebration of International Women’s Day, X-Bionic will also throw in a pair of running tights to encourage all participants to pledge donations to the Breast Cancer Foundation and Singapore Council of Women’s Organisation
29 November 2013 – The Singapore Athletic Association (SAA) today announced a landmark sponsorship deal worth SGD$2 million with X-Bionic, which will see the Swiss premium sports apparel manufacturer become the official title sponsor of the Venus Run 2014. The X-Bionic Venus Run 2014 is an all-women 5km run to promote healthy living through active participation in sports so as to enable women to achieve healthy balanced lifestyles amidst their demanding responsibilities at work and at home. Following the success of last year’s event, the next race will once again take place at the Marina Barrage on 8th March 2014, in celebration of the International Women’s Day.
As part of the cash and kind sponsorship deal, X-Bionic will introduce the most high-tech first race shirt in local running event history, with features that aim to specifically help women achieve better race performance. The specially designed, one-of-its-kind pink coloured X-BIONIC® Venus Run Effektor shirt (Please refer to the attached factsheet on the X-Bionic Effektor technology) is also undoubtedly the most expensive race shirt ever, with a retail price of SGD$180.
Only 5,000 pieces will be manufactured exclusively for this event and will feature the X-Bionic Venus Run 2014 logo as well as the official tagline “Diamonds aren’t my best friends, running is…”, both of which will be woven into the fabric rather than printed on so as not to reduce the breathability of the shirt.
Webpage: Venus Run 2014 (X-Bionic)