PUMA INTRODUCES THE REVOLUTIONARY evoPOWER in SINGAPORE (Press Release)
PUMA Showcases the Power and Accuracy Achieved Through Performance Enhancing Technology of the evoPOWER
12 FEBRUARY 2014 – PUMA launched the new revolutionary evoPOWER football boot in Singapore yesterday at an interactive event. Designed to enhance a player’s natural kicking ability, thev evoPOWER features the most advanced PUMA footwear technologies in its football category to deliver more power and accuracy on pitch.
Showcasing the evoPOWER’s performance enhancing technology, PUMA players Juma’at Jantan, Lee Kwan-Woo, Erwan Gunawan and Bruno Castanheira put their skills to the test at the evoPOWER Challenge, which was designed to measure players’ power and accuracy. The launch event was also cohosted by former Singapore Lions custodian and PUMA player Lionel Lewis, who offered valuable insights into the design inspiration and product benefits of the evoPOWER. “The evoPOWER is the first boot I’ve seen that mimics the barefoot,” said Isa Halim. “I’ve been wearing it for a while now and I really like how it feels. The flexibility of the boot really helps me to shoot harder and it gives me more confidence on the pitch.” Juma’at commented, “The evoPOWER is extremely comfortable to wear. It is flexible and bends with my feet and I love the feeling of barefoot kicking that comes with the evoPOWER.”
“Its really exciting to have a boot that allows me to have more power in my shot,” added Erwan Gunawan. “The evoPOWER’s AccuFoam helps me shoot more accurately, which is really important for my game. I also really like the light weight of the evoPOWER, which is really light for a power boot.” The evoPOWER boot and the range of evoPOWER accessories and apparel are now available at both PUMA and Weston retail stores. In celebration of the launch of evoPOWER in Singapore, PUMA will also be running an Instagram contest as well as the evoPOWER Challenge for football fans.
From 6 February to 9 March 2014, fans can stand a chance to win a PUMA Football goodie bag when they take part in the evoPOWER Instagram contest. To participate, fans can post a photo of the evoPOWER boot using the hashtags #evoPOWER, #StartBelieving and #PUMASG and share what they like about the evoPOWER. Three lucky winners will receive goodie bags comprising of a PUMA top,
football, water bottle and socks. The winners will be announced on PUMA Singapore’s Facebook page on 12 March 2014 and will also be contacted via Instagram
Football fans can also be among the first in Singapore to try on the evoPOWER when they participate in PUMA’s evoPOWER Challenge. Participants can take a shot at the target wearing the newly launched boot to register their evoPOWER score. The evoPOWER score is determined by the power and accuracy of their shots and participants with the three highest score will win an evoPOWER goodie bag comprising of a PUMA Football top, football, shoe bag and water bottle. The winner of the evoPOWER Challenge will also walk away with a pair of evoPOWER boots while the second runner-up will win a giant evoPOWER boot.
Details for the evoPOWER Challenge are as follows:
- Dates: 15 February 2014
- Location: Kovan Sports Centre
- Time: 0900hrs to 1200hrs
- Dates: 21 February 2014
- Queensway Shopping Centre
- 1500hrs to 2100hrs