Newton Running 2014 Range launch

Newton is introducing what the company calls “significant technological advancements” – the next evolution of Newton’s Action/Reaction forefoot technology, which is designed to offer cushioning and springy responsiveness while running – created by the unique lugs that line the bottom of the sole.

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The brand new Newton Gravity 3 and Motion 3 Mileage Trainers and Distance 3 and Distance S 3 Speed Trainers have the addition of a fifth lug, helping the sole of the shoes to better align with the foot’s five metatarsal bones, thereby delivering more cushioning, greater responsiveness and a broader and more stable base underfoot.

“The fifth lug provides more ‘pop’, or the dynamic platform that gives Newton Running shoes their unique feel and ride,” says Newton Running President Craig Heisner. “POP is also an acronym for ‘point of power,’ which is the forefoot landing zone involved with a balanced and efficient run gait.”

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With some of the peeps of the day.

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