Oakley Scuderia Ferrari collection
Oakley ignites partnership with Ferrari partnership and recently launches the New Scuderia Ferrari Collection in the new Ferrari store at The Shoppes, Marina Bay Sands. The intimate and immersive event was hosted by Oakley ambassador and Fly Entertainment artiste, Allan Wu
The limited edition Carbon Blade™ is the halo of the eight-piece Scuderia Ferrari collection. Each model carries colour highlights in Scuderia Ferrari red and is laser-etched with the Scuderia Ferrari emblem in the corner of the lens. Two of the pieces in the Scuderia Ferrari collection are also presented in the Global fit and the Asian fit options for wearers to find the perfect fit. Custom packaging and a custom case make each edition a collectible.
The creative direction behind each carefully designed and crafted eyewear pieces reflects and embodies Oakley’s slogan of Disruptive by Design. “The biggest inspiration behind the Scuderia Ferrari Carbon Blade™ can be seen in the materials used to create it,” said Ryan Calilung, Oakley Design Engineer. “Carbon fibre is central to the engineering process at Scuderia Ferrari, and we wanted to reflect that passion for excellence and cutting edge innovation in the Carbon Blade. Carbon fibre has been used before in eyewear, but never in this way. Rather than shaping pieces from flat rigid plates, we moulded the carbon layers into a flexible frame structure, creating a highly engineered solution.”
The eight-piece Oakley Scuderia Ferrari collection will be available for purchase in Singapore from 23 May 2014 at Oakley Authorised Dealer Stores island-wide. The price of the collection starts from S$319.00.
For more information on the partnership with Scuderia Ferrari, kindly visit http://oakleysg.com/product-category/collections/ferrari-collection/. More information is also available at http://oakleysg.com/