Adidas Unveils Brazuca Final Rio: The Official Match Ball for FIFA 2014
Match ball specially created for showpiece Final on Sunday 13th July with colours reflecting the green and gold of the FIFA World Cup trophy
Singapore, June 2014 – Adidas unveiled the brazuca Final Rio Official Match Ball, the official match ball for the Final of the 2014 FIFA World Cup Brazil™. The ball will be an integral part of the Final on 13th July when the top two federations battle it out for a place in history. The design of brazuca Final Rio has been inspired by the green and gold on the FIFA World Cup trophy and is a variation of the previously released adidas brazuca Official Match Ball which was launched back in December last year
In the build up to the FIFA World Cup™, adidas has used brazuca as part of its “all in or nothing” FIFA World Cup campaign and launched @brazuca on Twitter. After the launch in December 2013, @brazuca has garnered over 131,000 followers and has introduced fans to some of the world’s greatest footballers and celebrities including Zinedine Zidane, Cafu, Samuel L Jackson & Hugh Jackman. It has even travelled to the Vatican City to meet Pope Francis. Fans on twitter have also been able to track the build-up to the FIFA World Cup™ in Brazil through the eyes of the ball as it travels the world and offers an alternative take on the game.
The FIFA World Cup™ is the world’s largest football event and the ultimate platform for the adidas state-of-the-art apparel, hardware and footwear. adidas has made every FIFA WorldCup™ ball since 1970, and recently extended the partnership with FIFA until 2030, including the supply of the official match ball.
Brazuca Final Rio is available to purchase globally from Sunday June 1st in all adidas Sports Performance outlets, Weston Corporation, 12th Men at Bedok Mall, as well as the adidas online store (shop.adidas.com.sg) at SGD189,