Puma Forever Faster: Mobium Elite Speed
SINGAPORE, 8 AUGUST 2014 – With the launch of PUMA’s new brand platform, Forever Faster, the Fastest Sports Brand in the World offers a range of performance footwear for AW14 that embody this ethos, to help athletes, sports enthusiasts and fitness fanatics become more determined, brave, confident and joyful. The Mobium Elite Speed is the second generation of the ground-breaking Mobium Elite. This update continues to be built for the midfoot/forefoot striker looking to run faster.
The Mobium Elite Speed introduces three new technologies: Mobium Band to enhance propulsion at toe-off, Windlass Chassis to facilitate the expansion and contraction of the midsole and Forefoot Expansion Pods to expand and contract with the movement of the foot. The second-generation Mobium Elite also features Adaptive Fit in the upper, EverRide+ injected blown rubber in the forefoot outsole and a decoupled midsole and outsole for the initial strike phase.
The Mobium Elite Speed is completed by the 3D Mobium Band that allows optimum stretch for expansion and contraction. The Mobium Elite Ride comes with the same three features as the Mobium Elite Speed but its Mobium Band is built for the more traditional heel striker looking for an everyday running shoe.