Cycle Asia Relaunched
SINGAPORE, 16 JANUARY 2015 – The opening of registration today for the 7th edition of the rebranded Cycle Asia Singapore, to be held from 10-12 April 2015, will mark the start of a new dawn for the award-winning event as it will be the first to be held following the rebranding of the Cycle Asia series.
Two events each in Philippines and Australia, on top of one in Kuala Lumpur, Malaysia, have also been confirmed so far in Cycle Asia’s ever expanding network of events, with organisers Spectrum Worldwide confident of announcing new territories in Malaysia, Thailand and Vietnam soon to bring the number of events up to 10 in 2015.
OCBC’s decision to organise their own cycling event has presented Spectrum Worldwide the opportunity to take stock and review the direction in which the popular Cycle Asia series should be heading, and the outcome was the decision to go back to its roots and bring back the original tagline ‘Anyone Can Ride’. Said Mr Chris Robb, CEO of Spectrum Worldwide, which also organises the annual Standard Chartered Marathon in Singapore: “That was how it all started back then. We were driven by our passion for cycling and desire to bring the sport to the community.
“Cycle Singapore was the first mass participation cycling event in the Asia Pacific region and went on to establish itself as an award-winning cycling event, growing from than 5,300 participants in 2009 to 9,000 in 2010 and over 11,000 in subsequent editions.”
Going back to its roots and focusing on the community and participation is also why organisers decided not to stage a Professional Criterium as part of Cycle Asia Singapore this year. Robb stressed that under the new directive, Cycle Asia events should not be seen as cycling races, but mass rides which anyone can take part in and enjoy themselves through partaking in a healthy sport.In line with the rebranding of Cycle Asia, Spectrum Worldwide has revamped the official Cycle Asia website, which will no longer be event specific like in the past. The new look Cycle Asia website aims to be a one-stop resource center for all cycling enthusiasts and will include write-ups, related news on cycling and travel, listings of bike shops, and reviews on cycling gear
Safer experience for Cycle Asia Singapore 2015
Along with the rebranding of Cycle Asia, Spectrum Worldwide have also introduced a new operations team this year, led by former Singapore Grand Prix Assistant Director of Technical & Race Operations Lawrence Foo, who will assume the role of Operations Director, as well as new Race Director Thibaut Vellard, who was a Race Director for running events at the Amaury Sport Organisation (ASO), which organises world renown events like the Tour de France, Dakar Rally and the Paris Marathon.
The organisers had previously announced a slew of initiatives for Cycle Asia Singapore 2015 aim at improving participants’ event experience, as well as enhancing safety after taking into account the feedback from participants of past events.
Participants will be able to select from a range of ride categories – The Yakult Ace Light Super Challenge, The Boost Challenge, The Community Ride, The Prologue, The Kids Ride and The Tricycle Ride – all starting and finishing at the F1 Pit Building. The total number of participants will also be capped at 10,500, effectively removing more than a thousand cyclists from the total number in 2014
More details of the collaboration will be announced closer to the Cycle Asia Singapore event. Interested participants in Cycle Asia Singapore can find out more information through the official website – http://www.cycleasia.com