Puma Lights Up the Singapore Flyer to Launch the PUMA IGNITE

13 MARCH 2015, SINGAPORE – The Singapore Flyer was at the heart of a spectacular stunt to launch PUMA’s latest performance running shoe, the PUMA IGNITE. Nine years in its development, the IGNITE features an innovative foam technology that provides high-energy return, comfort and optimal durability, making the IGNITE PUMA’s most responsive running shoe yet. Designed to provide maximum energy return, the more energy you put in, the more the PUMA IGNITE gives back.

Following the launch, runners can also be among the first in Singapore to trial the PUMA IGNITE when they visit the IGNITE Mobile. Held over three weekends at ION Orchard and VivoCity, IGNITE Mobile is a travelling pop-up that allows participants to experience the responsiveness, comfort and durability of the IGNITE. All participants will be entitled to a lucky draw, where three winners stand a chance to win prizes worth a total of SGD450. Visitors who attempt the IGNITE trial will also be given a complimentary pair of PUMA performance running socks with their purchase of the PUMA IGNITE.

Here’s the schedule of the IGNITE Mobile:

Date 14 and 15 March 2015 21 and 22 March 2015 28 and 29 March 2015
Location ION Orchard ION Orchard VivoCity
Time 11am – 8pm 11am – 8pm 11am – 8pm

The launch event also kickstarts PUMA’s efforts to rally behind runners and inspire them to IGNITE YOUR CITY. To inspire runners and ignite their own runs, As part of this campaign, which runs from 12 March to 30 April 2015, runners can also join in the 21-day challenge, where they are encouraged to share their runs on Instagram with #IGNITEsg. As a token of their commitment, PUMA will select three winners based on originality and creativity of their posts, with each winner walking away with SGD500 worth of PUMA products.

For more information on PUMA IGNITE, visit puma.com/ignite. Get into the action by following PUMA on Facebook (facebook.com/PUMA), Twitter (@PUMA) and Instagram (@PUMA) and use #IGNITEsg.



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