PUMA 24-Hour Trainathon Singapore
Just last weekend the PUMA 24-Hour Trainathon took place in Singapore. Challenging participants to endure training for 24 hours no matter what it takes, the Trainathon saw the teams overcome a series of individual and cooperative challenges that put their strength and endurance to the test.
The competition commenced at noon on Saturday, with the top three teams proceeding to the finals after four grueling elimination rounds that span across 23 hours. The three finalists took on the final challenges with extreme determination and endurance, with the team of Benedict Pang, Damien Sim, Douglas Soh and Lynnette Koh emerging victorious. The Trainathon Singapore champions took home the grand prize of SGD1000 cash, SGD1000 worth of PUMA merchandise as well as a paid trip to Hong Kong to compete in the Trainathon finale, while both runners-up walked away with SGD800 worth of PUMA merchandise.
“The 24-hour Trainathon is definitely a physically and mentally challenging event that pushed participants to their limits. It was amazing to see all them working together as a team and giving their absolute best throughout the challenges no matter what,” said Gabriel Yap, Head of Marketing PUMA South East Asia. “I would like to congratulate the winning team and I wish
them all the best as they strive to outdo themselves at the Trainathon finale in Hong Kong later this month!”
The 24-Hour Trainathon celebrates PUMA’s second Forever Faster brand campaign, which focuses on Training and features elite ambassadors Usain Bolt, Rihanna, Sergio Agüero and Arsenal Football Club as well as the new PUMA IGNITE XT high-intensity training shoe. Swapping excuses for endorphins, PUMA challenges individuals and teams to put more energy into training and train to be faster, stronger, fiercer. No matter what.