Mizuno X Lamborghini
Mizuno announced the launch Wave Tenjin, a co-branded luxurious neutal running shoe with the super sports car brand Automobili Lamborghini S.p.A. (Sant’Agata Bolognese) starting September 11 at Mizuno’s company stores and official online shop. These are the first products to go on sale based on the collaboration agreement concerning sporting goods and events signed by these two companies in January 2015. These products will also go on sale in other territories.
Mizuno has developed collaborative products under the concept of integrating Lamborghini’s image of a super sports car brand and Mizuno’s functionality, which the company has cultivated by manufacturing sporting goods
Fitting to the collaboration with a super sports car brand, the shoe comes equipped with top-of-the-line Infiniti Wave feature of Mizuno’s running shoes, which provides superior cushioning. The Lamborghini logo adds shine at the tongues and the heels of the shoes.
The shoe design incorporates the car element motif. The side of the shoe is modeled after a side view of a car. The resin parts attached on the mesh fabric are designed to look like air ducts. In addition, the design of the eyelets for shoelaces and the forepart of the shoe sole uses a hexagon, which symbolizes the Lamborghini brand.
The Wave Tenjin is available at all Mizuno concept stores at $499.