Columbia Sportswear Reinvents the Raincoat

Check out the cool innovation by Columbia sportswear as they have zero tolerance for stuff that doesn’t work. Very cool I say.

OutDry Extreme technology was in development and testing for over a year and a half. We regularly work with guides and professional outdoors people from around the world (on every continent including Antarctica) to test our gear before it’s ready to be released. These unpaid “beta testers,” spend most their lives in the outdoors and don’t hesitate to give us their unfiltered feedback.

In total, OutDry Extreme has been tested by 147 people around the globe; from our own rainy corner of the U.S., to Ireland, New Zealand and Germany. It’s been through the paces in nearly every soggy, wet, humid and chilly environment we could find.

The Columbia Outdry Extreme Gold jacket is available in all Columbia concept stores and it retails for $299.

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