K-Swiss 50 Love Singapore

Last week, I had the pleasure of celebrating the 50th anniversary of American footwear brand K-Swiss, where a new heritage collection of all their classic, signature models was unveiled.

Founded in 1966 in California by two Swiss brothers, their aim was to bring their knowledge of ski boot technology to the emerging tennis shoe market, as both sports require footwear with a tight fit to support sudden and powerful side-to-side movements.

The collection will consist of seven classic styles that have been updated with modern footwear technology and high quality materials. The first shoe to be released will be the Classic 66, which is fitting as it was the first and only shoe to be produced in the first 20 years of the brand’s illustrious 50-year history. There will be a limited stock of 1,966 pairs as a nod to its humble beginnings in 1966 and will run alongside six other models; the Si-18 International OG, Surf ‘n’ Turf OG, Lozan III, The Classic VN, Irvine OG and Hoke.

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2 responses

  1. Thanks, nice review! I’m considering checking these shoes out to replace my oldest pair.

    Like

    09/05/2016 at 10:58 pm

    • Thank you Mike, I am looking forward to my two other shoes coming in, I already have the Classic 66 (shown on my IG and it looks fabulous) currently the Irvine and VN is on the way.

      Like

      10/05/2016 at 5:13 pm

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