PUMA introduces all-new IGNITE Dual

Puma Ignite Dual

Singapore – 6 July 2016, Global Sports Brand PUMA continues to expand its successful
IGNITE running franchise with the all-new IGNITE Dual for Autumn-Winter ’16 that offers
duality in both function and style.

Engineered to provide ultimate flexibility and cushioning for mid and long distance runners,the IGNITE Dual features the proprietary IGNITE FOAM midsole that’s visible on the heel and hidden in the forefoot to offer full length energy return. Articulated chevron grooves are designed to compress during landing and rebound. The molded EVA sockliner cradles the foot comfortably for an easy run. The outsole has been technically enhanced by PUMA to mimic the natural gait of the runner. A guidance groove that runs from the heel allows a smoother transfer of the runner’s weight from heel-strike to toe-off. Deep forefoot flex grooves add to the freedom of movement while carbon rubber is introduced on the heel for extra durability.

The duality story extends to the upper with a two-tone premium flexible mesh that delivers a comfortable fit, breathability and flexibity. Adding depth and dimension to the silhouette is the color shifting mesh and reflective panels for extra visibility in low light conditions. The look is finished with an exciting contemporary graphic that gives the IGNITE Dual a youthful appeal and hook back to the upcoming Olympics Games where the design DNA continues on the training and podium wear of PUMA-sponsored Federations and athletes.

The IGNITE Dual is available in IGNITE Dual Disc (pic below) and IGNITE Dual evoKnit iterations – variations of the upper design with the same tooling. The IGNITE Dual Disc features PUMA’s innovative laceless Disc Closure System that allows a quick, easy and custom fit with a turn of the Disc dial. Its upper is constructed with a combination of comfort foam that stretches to conform to the foot and net mesh for breathability and depth. The evoKnit Dual is created with a knitted upper for a soft comfortable fit, breathability, and flexibility.

PUMA EVO Knit

The new IGNITE Dual (SGD 159) and running apparel range will be available at PUMA stores
and authorized retailers from 15 July 2016.

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