PUMA Forever Faster 2 Concept Store Is Now Opened
PUMA Singapore will be launching two new concept stores in Paragon and Bugis+. Introducing the new Forever Faster 2 concept, both stores are conceptualized to mirror PUMA’s brand ethos of weaving sports into lifestyle and will house the widest selection of the latest offerings from PUMA’s athletic fashion and fitness categories for lifestyle wear or for training purposes.
Starting at the facade, with the campaign of the season, the consumer experiences the PUMA brand DNA throughout their entire journey. Showcased through 360 package across clearly designated sections in accordance to categories and clearly spilt by gender, the layout is strategized to facilitate ease and aid customer understanding of the products – all with the intention to offer an enhanced purchasing experience for all shoppers. With PUMA’s strong heritage as a footwear company, the impressive selection will also be showcased on an extensive footwear wall that will be one of the key features in the store.
Situated along Orchard Road, in the heart of Singapore’s shopping district, the PUMA
store at Paragon mall is a 979 sq ft. concept store, and is now opened. The 1,712 sq ft. concept store in Bugis+ is strategically housed in the vibrant youth enclave, and
will be opened in January 2017.