Posts tagged “All or Nothing

We Don’t Play Football, We Live IT

As the world gears up for this summer’s big competition, Nike takes the opportunity to celebrate 20 years of brilliant football. In 1994 during a sunny afternoon in Pasadena, Calif., a statement was made – glory is granted to those who risk everything. From that point on players such as Luís Figo, Fabio Cannavaro and Ronaldo exemplified that style, daring to do whatever it took to bring victory to their teams and nations.

To honor the all-or-nothing approach of these athletes, Nike introduces Nike F.C. – not just a collection but also a badge of honor representing passion, talent, irreverence and most of all the willingness to put it all on the line.

The Nike Sportswear Nike F.C. Collection will be available on Nike.com on April 14, and select Nike Sportswear retailers beginning April 17.

For the full experience please visit Nike.com/nikefc.