PUMA’s Latest Football Boot Innovation Teased in Camouflage Design
6 January 2014 – PUMA launches an exciting teaser boot two weeks ahead of the global launch of its evoPOWER football collection. Incorporating the same technology and innovation as the official evoPOWER boot, the evoPOWER CAMO spots an edgy camouflage design and will be worn by international football stars Cesc Fàbregas, Mario Balotelli and Marco Reus in training and competitive games over the next two weeks.
evoPOWER draws its inspiration from the bare foot, with design characteristics that are unrivalled in the football industry. The detailed features and benefits of the boot are yet to be revealed, but the boot is designed to deliver an even greater level of power and accuracy. A closer look at the evoPOWER CAMO’s graphic design reveals a mix of grey and turquoise PUMA cat logos that together create the camouflage-like look.
Cesc Fàbregas commented on the evoPOWER CAMO, “A teaser boot always has something mysterious about it and I am happy to be one of the few that get the chance to play in this unusual design. It is always an exciting moment when PUMA present a new boot to me, but this one is especially cool. I have tested it for a while now and I am thrilled to move into this new design.”