SINGAPORE – 19 September 2014 – 2014 saw a genuine milestone in football boot design as Nike revealed its fastest and most advanced football boot to date, the Mercurial Superfly. But while 11-a-side on grass dominates at pro level, players around the world are playing small-sided games on different surfaces –concrete, wooden courts, artificial surfaces.
To cater for these players, Nike introduces the Holiday 2014 Elastico Superfly – a shoe that brings all the innovation and technological benefits of the Mercurial Superfly to the court, turf or street.
“This past summer everyone was focused on the 11-a-side game. But, players want innovation for every kind of football they play,” said Denis Dekovic Design Director, Nike Football. “We took the design insights developed with Cristiano Ronaldo for the Mercurial Superfly and brought them into the small-sided game with the Elastico Superfly.”
Dekovic worked with Nike’s Product Manager for Small-Sided Football Marian Dougherty, who played for the Portland Thorns in the US professional league and for the US Women’s National Team, to take the performance benefits of the cleated Mercurial Superfly and add important details for the small-sided player.
“The upper is almost identical to the Mercurial Superfly, but with some key details that small-sided players have highlighted and that we see from playing as well as watching the game,” said Dougherty, Nike Product Manager
The Elastico Superfly is distinctly low profile, placing the foot much closer to the ground than previous small-sided footwear. This helps improve traction and speed and allows players to better manipulate the ball. The unrivaled traction also benefits from a new rubber compound that’s produced specially for the outsole.
The low-profile, flexible outsole allows for improved grip for multi-directional quickness. Two updated traction patterns are offered; the Elastico Superfly IC features an outsole specifically designed for harder surfaces including concrete, and The Elastico Superfly TF built for turf and artificial grass surfaces. “We worked to add flexibility and to decrease the distance between the foot and ground,” added Dekovic. “This helps the player get closer to the sensation of playing barefoot and enhances underfoot ball control.”
The shoe also features an extra layer of NIKESKIN in areas where small-sided footballers experience additional abrasion on their footwear for increased durability, while the micro-textured Nike Flyknit upper allows for a barefoot like touch ad enhanced ball feel and control.
“The small-sided game is incredible to design for,” added Dougherty. “It’s beautiful in that the style of play is more free with a focus on individual skill and being an artist with the ball. It’s less about a coach or rules and is so much more accessible to any player, anywhere.”
The Elastico Superfly will be available at nike.com for pre-order from September 17 and on nike.com for purchase from October 9.
Thursday, 10th July 2014 – With the quarter finals of the 2014 FIFA World Cup Brazil™ concluding over the weekend, statistics revealed that the adidas adizero f50 is currently the top scoring football boot at the tournament with 42 goals scored. The adizero f50 is the boot of choice for six of the tournament’s top nine goalscorers. This includes World Cup sensation and adidas Golden Boot leader James Rodriguez of Colombia with six goals, with adidas stars Lionel Messi (four), Thomas Müller (four), Robin van Persie, Arjen Robben and Karim Benzema (all three).
James Rodriguez took the tournament by storm, with three Man of the Match displays and two assists to accompany his six goals. This came from 15 shots on goal, with an impressive 14 on target.
adizero f50 players are also setting the pace outside of the goal department. Arjen Robben was responsible for the most dribbles into the area during the tournament (10), Lionel Messi delivered the most balls into the area (21), while Karim Benzema had the most shots on target (19).
Match ball specially created for showpiece Final on Sunday 13th July with colours reflecting the green and gold of the FIFA World Cup trophy
Singapore, June 2014 – Adidas unveiled the brazuca Final Rio Official Match Ball, the official match ball for the Final of the 2014 FIFA World Cup Brazil™. The ball will be an integral part of the Final on 13th July when the top two federations battle it out for a place in history. The design of brazuca Final Rio has been inspired by the green and gold on the FIFA World Cup trophy and is a variation of the previously released adidas brazuca Official Match Ball which was launched back in December last year
In the build up to the FIFA World Cup™, adidas has used brazuca as part of its “all in or nothing” FIFA World Cup campaign and launched @brazuca on Twitter. After the launch in December 2013, @brazuca has garnered over 131,000 followers and has introduced fans to some of the world’s greatest footballers and celebrities including Zinedine Zidane, Cafu, Samuel L Jackson & Hugh Jackman. It has even travelled to the Vatican City to meet Pope Francis. Fans on twitter have also been able to track the build-up to the FIFA World Cup™ in Brazil through the eyes of the ball as it travels the world and offers an alternative take on the game.
The FIFA World Cup™ is the world’s largest football event and the ultimate platform for the adidas state-of-the-art apparel, hardware and footwear. adidas has made every FIFA WorldCup™ ball since 1970, and recently extended the partnership with FIFA until 2030, including the supply of the official match ball.
Brazuca Final Rio is available to purchase globally from Sunday June 1st in all adidas Sports Performance outlets, Weston Corporation, 12th Men at Bedok Mall, as well as the adidas online store (shop.adidas.com.sg) at SGD189,
Have you ever risk everything before in your life before ? I am sure not one of them to do so and I only take calculated risk, that’s why I lead a boring life. Maybe I should just risk everything and throw myself into oblivion or just follow in Nike footsteps
Today Nike launches the first part of its 2014 football campaign #riskeverything.
Starring Cristiano Ronaldo, Neymar and Wayne Rooney, the film shows the pressure felt by some of the world’s greatest players as they prepare to play on the world’s biggest stage!
For more information and to watch the film, please refer to this link: http://nikeinc.com/news/nike-football-launches-riskeverything-campaign
Alternatively, you can watch the video on Nike Football’s YouTube Channel with already 1.7million views and counting
PUMA Showcases the Power and Accuracy Achieved Through Performance Enhancing Technology of the evoPOWER
12 FEBRUARY 2014 – PUMA launched the new revolutionary evoPOWER football boot in Singapore yesterday at an interactive event. Designed to enhance a player’s natural kicking ability, thev evoPOWER features the most advanced PUMA footwear technologies in its football category to deliver more power and accuracy on pitch.
Showcasing the evoPOWER’s performance enhancing technology, PUMA players Juma’at Jantan, Lee Kwan-Woo, Erwan Gunawan and Bruno Castanheira put their skills to the test at the evoPOWER Challenge, which was designed to measure players’ power and accuracy. The launch event was also cohosted by former Singapore Lions custodian and PUMA player Lionel Lewis, who offered valuable insights into the design inspiration and product benefits of the evoPOWER. “The evoPOWER is the first boot I’ve seen that mimics the barefoot,” said Isa Halim. “I’ve been wearing it for a while now and I really like how it feels. The flexibility of the boot really helps me to shoot harder and it gives me more confidence on the pitch.” Juma’at commented, “The evoPOWER is extremely comfortable to wear. It is flexible and bends with my feet and I love the feeling of barefoot kicking that comes with the evoPOWER.”
“Its really exciting to have a boot that allows me to have more power in my shot,” added Erwan Gunawan. “The evoPOWER’s AccuFoam helps me shoot more accurately, which is really important for my game. I also really like the light weight of the evoPOWER, which is really light for a power boot.” The evoPOWER boot and the range of evoPOWER accessories and apparel are now available at both PUMA and Weston retail stores. In celebration of the launch of evoPOWER in Singapore, PUMA will also be running an Instagram contest as well as the evoPOWER Challenge for football fans.
From 6 February to 9 March 2014, fans can stand a chance to win a PUMA Football goodie bag when they take part in the evoPOWER Instagram contest. To participate, fans can post a photo of the evoPOWER boot using the hashtags #evoPOWER, #StartBelieving and #PUMASG and share what they like about the evoPOWER. Three lucky winners will receive goodie bags comprising of a PUMA top,
football, water bottle and socks. The winners will be announced on PUMA Singapore’s Facebook page on 12 March 2014 and will also be contacted via Instagram
Football fans can also be among the first in Singapore to try on the evoPOWER when they participate in PUMA’s evoPOWER Challenge. Participants can take a shot at the target wearing the newly launched boot to register their evoPOWER score. The evoPOWER score is determined by the power and accuracy of their shots and participants with the three highest score will win an evoPOWER goodie bag comprising of a PUMA Football top, football, shoe bag and water bottle. The winner of the evoPOWER Challenge will also walk away with a pair of evoPOWER boots while the second runner-up will win a giant evoPOWER boot.
Details for the evoPOWER Challenge are as follows:
- Dates: 15 February 2014
- Location: Kovan Sports Centre
- Time: 0900hrs to 1200hrs
- Dates: 21 February 2014
- Queensway Shopping Centre
- 1500hrs to 2100hrs
Nike Football looks back two decades to redefine the feel and fit of football with the Nike Tiempo ’94 and Nike Tiempo Legend V
On July 17, 1994, two teams took to the pitch in Pasadena, California to play for the world’s biggest prize. While all 22 players shared the same dream of winning, ten wore the same boot, Nike’s first boot – the Nike Tiempo Premier. Its black and white color palette was classically football, but the athletes who donned them were anything but. These athletes would go on to represent a new guard, imbue football with youth, speed, excitement, brilliance and forever change the face of the game. These players showed unparalleled confidence in
choosing an upstart company and over the next 20 years this rebellious attitude would shape some of the best players football has ever seen, but one fact always rings true: It all began with Tiempo.
Tiempo has since become a football icon. In celebration, Nike introduces the Tiempo ’94, a shoe for everyday style that draws from the heritage of the boot that started it all; and the Tiempo Legend V, a boot that brings new innovation to the pitch. Outwardly familiar, both sneaker and boot reaffirm the importance of design in football lore and its potential to change how the game is played.
On the pitch, players like Ronaldinho took everything, gave nothing and wore the Tiempo Premier. Embodying that spirit, the Nike Tiempo ‘94 reinterprets the performance icon for everyday use. Its black stitched leather upper, contrasting white swoosh, and suede overlays take direct inspiration from the Tiempo Premier, veneering football’s new demeanor with a timeless aesthetic. An oversized, removable tongue and stitched yellow heel swoosh also pay homage to Nike Football’s birth with relentless attention to detail—a powerful expression of football’s renewed attitude, with a touch of class.
Replacing the original studded outsole is a premium gum cup sole fitted with a colored Phylon midsole for lightweight cushioning. Exposed flex grooves designed to maximize comfort and natural motion for the wearer were also added, innovating the traditional craft associated with Tiempo for everyday use.
TIEMPO LEGEND V
Since 1994, football has changed. The game is faster, with dynamic full-field play essential for every athlete on the pitch. With this in mind, and with the input of athletes such as Carlos Tevez, Gerard Pique, and Ronaldinho, Nike Football melds the legacy of Tiempo with the needs of the modern game to create the
best leather football boot to-date.
The design of the Tiempo Legend V focuses on providing the lightest touch. Through enhanced fit and innovative materials, the Tiempo Legend V brings the upper closer to the foot and solves an age-old problem with leather—weight through water absorption. With the development of a new upper package comprised of two trimmed down layers, the Tiempo Legend V mimics the touch and lightweight feel of a synthetic and is built on the same anatomical last as the revolutionary Nike Hypervenom to bring the foot closer to the ball.
All Conditions Control (ACC) and K-leather combine to provide optimal touch in all conditions. Hypershield technology blocks moisture for a snug fit that lasts, allowing for a constant touch regardless of weather. This second layer of hydrophobic mesh ensures that the boot dries quickly and absorbs less water than previous leather boots. The result is a boot that delivers confidence under any playing environment.
Further innovation comes in the Tiempo Legend V’s engineered plate, which moves with your foot for stability, traction and comfort. Heel and forefoot studs have been widened to help provide this increased stability. Conical studs are used at the forefoot and tip, designed to promote quickness in directional rotation. Taking inspiration from Nike Free technology, the outsole plate flexes from the midfoot to offer increased movement and comfort for the duration of a match.
On the lateral side, the boot retains a classic aesthetic augmented by a stitched upper while the medial provides a pop of color. Fitting with Tiempo tradition, the Tiempo Legend V is a product of pinnacle craftsmanship employing modern technologies without sacrificing the classic look
THE ULTIMATE EXPRESSION OF AGILE, DECEPTIVE AND DEADLY ATTACK
(Singapore, 29 May 2013) – Nike unveiled its latest football performance innovation – The Nike Hypervenom – at an event in Rio de Janeiro with Brazil striker Neymar.
The Hypervenom is a completely new boot, created with the feedback of players like Neymar, Wayne Rooney and Zlatan Ibrahimovic. These players specified the need for a boot that could help them create space quickly in and around the penalty area, and get their shot off from any angle. They discussed the increased agility of opponents, referencing today’s defenders who are now as quick, as agile and as skillful as many of the world’s top forwards.
Brazil striker Neymar was most direct in his feedback “Help me make space more often and more quickly. I want a boot that helps enhance my agility and gives me the space to get my shot off before I’m closed down.”
“Neymar’s input was invaluable. He had been wearing the Mercurial Vapor IX a boot designed to help athletes look and find space to beat a man. It’s a pure speed product. The Hypervenom focuses on creating the space in order to put the ball in the net. It’s a small but important nuance. It is designed to increase the player’s agility and their ability to get a shot off,” said Phil McCartney, VP Nike Football, Footwear.
New boot for changing game The Nike Football design team, led by Denis Dekovic, Nike Football Design Director began by looking at the attacking forces in today’s game. “The game is changing. It used to be that speed was focus of the attacking side of the game. But now everybody has pace. The creation of the Nike Hypervenom is a reaction to the way the game is changing. Players want to be quicker. Not just in a foot race, but quicker with the ball at their feet in small spaces. They want to leverage the natural agility they already have to find space in a congested penalty area. They want to create chances from nothing. The Hypervenom is designed to do exactly that.”