Recently in Singapore, Mizuno Asia and VGO launched the Mizuno Wave Rider 18 Limited Edition in the new Concept Store on the 6 November and for that #ColourInMotion campaign was initiated .
This digital initiative is to promote the Wave Rider 18 Limited Edition, This campaign will span from 13 November to 11 December, the four week program strives to enhance social media engagement among serious performers through its Facebook Page (www.facebook.com/mizunoasia)
All you need to do is
1. Like Mizuno Asia’s Facebook Page
2. Upload a picture of anything red and/or yellow (taking week 1 as example)
3. Hashtag #ColourInMotion and Tag @MizunoAsia
4. Stand a chance to win a pair of Mizuno Wave Rider 18 if your picture is selected by Mizuno Asia
Singapore, 6 November 2014 – Mizuno Singapore and VGO Corporation is proud to launch the South East Asia’s first Mizuno Concept Store on 6th November 2014. This concept store brings new look, new shopping experience. With an emphasis Japanese Authenticity, this concept store design features a comfortable, warm feel, showcasing the company’s branding strategy for 2015
Inspired by traditional Japanese Kimono house and Japanese cultural elements, the use of classic simplicity of wood, traditional handmade paper, the store is designed to reflet forms and colors in Japanese traditions, thus create a sense of peace and Japanese authenticity. It incorporates strong Japanese nuances from store layout to window display.
From 2015, all concept stores and shop in shops in the company’s region will aim to upgrade shopping experience, with variations in each to localize marketing and publicity activities. Features at the new concept stores include:
- Window Display – to explain the Japanese nuances with product showcase
- Localization to feature and promote local Mizuno Ambassadors
Check out Mizuno Singapore, President, Kiyoshi Titani giving out his speech at the opening of the concept store
The Mizuno Concept Store is located at Kallang Wave Mall (Sports Hub), #01-68, 6258 1755
NIKE FOOTBALL RELEASES LIMITED EDITION GOLD HYPERVENOM BOOT
This special edition boot was inspired by how the Brasil forward, as a 12-year-old boy, would spray paint his boots gold before every game. It was something that he had always wanted, but could never find anywhere.
The Nike Gold Hypervenom features all the cutting-edge design elements of the regular Hypervenom, such as the full-comfort NIKESKIN upper, new foot last to place the foot closer to the ground and ball, and perfected outsole to help deliver strength without compromising on lightness. In addition, the special edition version also features a unique sock-liner detail of a gold spray can and the Hypervenom boot graphic.
Said Denis Dekovic, Nike Football Design Director, “The Nike Hypervenom is a response to the way the game is changing. Players want to be quicker, not just in a foot race, but quicker with the ball at their feet in small spaces. They need to create chances from nothing. The Hypervenom was designed to help combat today’s faster defenders by allowing strikers that extra split-second in the box.”
This stunning new gold version of Neymar’s Hypervenom boot, which the Brasilian star will be wearing during the rest of the tournament, Is now available on www.nike.com