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Mizuno Showcase the First Concept Store in South East Asia


Singapore, 6 November 2014 – Mizuno Singapore and VGO Corporation is proud to launch the South East Asia’s first Mizuno Concept Store on 6th November 2014. This concept store brings new look, new shopping experience. With an emphasis Japanese Authenticity, this concept store design features a comfortable, warm feel, showcasing the company’s branding strategy for 2015

Inspired by traditional Japanese Kimono house and Japanese cultural elements, the use of classic simplicity of wood, traditional handmade paper, the store is designed to reflet forms and colors in Japanese traditions, thus create a sense of peace and Japanese authenticity. It incorporates strong Japanese nuances from store layout to window display.

From 2015, all concept stores and shop in shops in the company’s region will aim to upgrade shopping experience, with variations in each to localize marketing and publicity activities. Features at the new concept stores include:

  • Window Display – to explain the Japanese nuances with product showcase
  • Localization to feature and promote local Mizuno Ambassadors

Check out Mizuno Singapore, President, Kiyoshi Titani giving out his speech at the opening of the concept store

The Mizuno Concept Store is located at Kallang Wave Mall (Sports Hub), #01-68, 6258 1755

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