Today Nike unveils Breaking2, an innovation moonshot designed to unlock human potential.
Like all daring dreams, Breaking2 has an audacious goal: Enable a sub two-hour marathon time.
Many consider this feat impossible. It requires reducing the current men’s world record time of 2:02:57 by three percent. However, that challenge is exactly what drives Nike; the impossible is an opportunity to envision the future of sport.
To help achieve a sub two-hour marathon, Nike is working with a diverse team of leaders across several fields of science and sport with a holistic approach to athletes, product, training, nutrition and environment.
Breaking2 provides an opportunity to explore whether the impossible is within reach. It is the ultimate embodiment of Nike’s mission: To bring inspiration and innovation to every athlete on the planet.
Reaching a sub two-hour marathon requires shaving seven seconds off each of the 26.2 miles of the marathon. Even for the world’s best runners this is a massive leap.
Nike spent significant time identifying three elite athletes who are perfectly equipped for (and bold enough to take on) the challenge.
Eliud Kipchoge of Kenya, Lelisa Desisa of Ethiopia and Zersenay Tadese of Eritrea are all lined up to attempt the impossible and run a sub two-hour marathon. These runners are not afraid of the unknown — they attack it.
Nike is always looking for barriers to break and the idea of a sub two-hour marathon has come up many times. Fueled by a long-standing passion for running, Nike began working on a footwear solution specific to the marathon in 2013. This effort ultimately transitioned a year later into a full-on commitment to breaking the two-hour marathon, precipitating the formation of the Breaking2 team.
The Breaking2 team includes world-class experts across biomechanics, coaching, design, engineering, materials development, nutrition and sports psychology and physiology. Alignment of the group’s diverse knowledge bases aims to unpack performance at the molecular level. In this, the team will obsess every detail of the Breaking2 attempt, from weather conditions to jerseys, enabling Eliud, Lelisa and Zersenay to maximize their potential.
To run the perfect race, the athletes require the most innovative product. This is a critical pillar of the Breaking2 attempt, and where Nike is able to deliver unrivaled performance benefits. After years of extensive research and development, Breaking2 will debut a system of groundbreaking innovation that has the potential to elevate every runner.
To go faster than ever, each second is optimized by careful consideration of course and conditions.
The date and location of the sub two-hour race attempt will be revealed next year.
Join us to follow the progress of Breaking2 here.
Kobe 11 has landed on Singapore shores but in very limited quantity
Today Kobe Bryant is a muse, but growing up Bryant had his own hero. In addition to admiring Michael Jordan’s commitment to greatness both on and off the court, he was intrigued by the Jumpman’s signature line, which Jordan created in collaboration with Nike designer Tinker Hatfield. “Tinker has caused my parents a lot of headaches over the years,” Bryant recalls, “from being a kid and having to go find a bunch of Air Jordans.”
Among the line, however, Bryant had a particular favorite: “The Jordan IIIs were my all-‐time favorite, still my favorite to this day,” he asserts. “To be able to grow up and appreciate all the Jordans and then to actually sit with the man who designed those and kind of understand how he designed them the way he did, why he designed them the way he has… That’s amazing.”
The KOBE 11 Tinker Muse is available in limited quantities beginning May 5 at SGD329 at selected Nike stores in Singapore
Nike as a major player in the sports apparels have launched their latest technology where their latest tights creates a support specific for various athlete motions, regulate body temperature and adapt to moisture-‐management requirements inherent to running, men’s training, women’s training and young athletes
Choose your fit.
Nike Power Speed Tight
Designers employed a slim cut to maximize compression provided by a lightweight, high-‐elastane Dri-‐FIT fabric that has ample stretch and retraction to smoothly adapt to the runner’s stride.
Notably, enhanced compression along the hip, thigh, calf and Achilles tendon boost muscle control. These compression zones are accentuated by
screen-‐printed graphic lines, inspired by the flow of a track, that visually
enhance the natural beauty of the athlete in motion.
Nike Zone Sculpt Tight
Nike designers devised the Nike Zoned Sculpt Tight to offer support, fit and comfort for the body in motion. They looked to the six core training moves – push, pull, lunge, squat, bend and rotate – to tailor a tight that moves with the natural motion of a woman’s body, wraps and defines muscle movement and promotes a sense of fluid control.
Nike Pro Hypercool Max Tight
The Nike Pro Hypercool Max men’s training tights, comprised of ultra-lightweight Dri-FIT Max fabric, incorporates that thin film into a graphic pattern across the knee and shin, areas most affected by the sun’s warming rays, while zoned venting across the back of the tight increases airflow in key sweat zones.
The retail prices for Nike Power Speed Tight and Nike Zoned Sculpt Tight are SGD219 and SGD209 respectively.
Singapore, 27 February 2015 – The Nike Flyknit Lunar 3 pairs plush Lunarlon cushioning with an incredibly light and strong Flyknit upper that is breathable, flexible and supportive all at once.
The Nike Flyknit Lunar 3 is the third generation of the running shoe coveted by elite and everyday runners alike. The latest improvements include:
- An evolved Flyknit upper with a tighter knit structure in the heel for support and more open knit in the forefoot for increased breathability and stretch.
- Contoured, locked-down fit with an integrated tongue that stays in place and a plush collar for comfort.
- A reformulated Lunarlon midsole and solid rubber outsole informed by pressure-mapping data to provide a soft and responsive ride.
“The Flyknit Lunar 3 combines what runners love about the Flyknit Lunar shoe with evolutions of two of our best innovations and technologies together,” says Rob Williams, Senior Design Director of Running Footwear. “We listened to what athletes loved about the shoe and evolved the Flyknit design to deliver more of the superiour strength and snug support on top of an even lighter Lunarlon ride.”
Flyknit innovation enables designers to micro-engineer every stitch of the upper and eliminates the need to use multiple materials common in traditional sports footwear manufacturing. This yields a lighter, virtually seamless upper for the runner and reduced waste in manufacturing.
For even more support, Flywire cables are integrated with Flyknit to cradle the foot and provide a personalized, secure fit. The formfitting upper is so light, runners will barely know it’s there.
A reformulated Lunarlon midsole delivers a lighter, more responsive and supportive ride from the cushioning runners have grown to love and expect from Lunarlon. On the outsole, pressure map data informed a pattern that more closely matches how the foot moves as it strides. Designers applied these insights to the rubber outsole that provides a smooth transition from heel strike through toe-off. The result is a lightweight neutral shoe with an even more natural stride and cushioned fluid ride.
“The Nike Flyknit Lunar 3 is the formula for the perfect run with an ultra-light supportive fit combined with soft, responsive Lunarlon cushioning that gives runners a plush feel through the entire run,” Williams continues.
The Nike Flyknit Lunar 3 is available beginning Feb. 12 in a nike.com exclusive colorway. It will then be offered in 12 colors for men and women beginning March 5.
The Nike Flyknit Lunar 3 is available at Nike stores on 5th March 2015 and is retailing at SGD249.
Featuring the Air Zoom Structure, The 18th version of the beloved workhorse delivers stability and performance that are unshakeable at high speeds
The Nike team worked closely with elite athletes such as 10,000m silver medalist Galen Rupp and 3,000m world junior champion Mary Cain for insights to bring the distinctive shoe across the finish line. Rupp, who runs nearly all of his 120 miles per week in the Nike Structure, said the Structure 18 gives him a more stable ride and feels faster all the way through his runs.
“The Nike Structure is the only shoe I’ve trained in since I started running, so it feels special to me to have input in the design of the new one,”
The Nike Air Zoom Structure 18 delivers uncompromising stability through the combination of an upper featuring Asymetrical Dynamic Flywire and a triple-density Dynamic Support system in the midsole. The new contoured last — created to provide a better fit and more responsive ride — combined with Nike Zoom cushioning, provides added toe spring for the snappy, quick-off-the-ground feel athletes expect from Nike Zoom Air.
SINGAPORE – 19 September 2014 – 2014 saw a genuine milestone in football boot design as Nike revealed its fastest and most advanced football boot to date, the Mercurial Superfly. But while 11-a-side on grass dominates at pro level, players around the world are playing small-sided games on different surfaces –concrete, wooden courts, artificial surfaces.
To cater for these players, Nike introduces the Holiday 2014 Elastico Superfly – a shoe that brings all the innovation and technological benefits of the Mercurial Superfly to the court, turf or street.
“This past summer everyone was focused on the 11-a-side game. But, players want innovation for every kind of football they play,” said Denis Dekovic Design Director, Nike Football. “We took the design insights developed with Cristiano Ronaldo for the Mercurial Superfly and brought them into the small-sided game with the Elastico Superfly.”
Dekovic worked with Nike’s Product Manager for Small-Sided Football Marian Dougherty, who played for the Portland Thorns in the US professional league and for the US Women’s National Team, to take the performance benefits of the cleated Mercurial Superfly and add important details for the small-sided player.
“The upper is almost identical to the Mercurial Superfly, but with some key details that small-sided players have highlighted and that we see from playing as well as watching the game,” said Dougherty, Nike Product Manager
The Elastico Superfly is distinctly low profile, placing the foot much closer to the ground than previous small-sided footwear. This helps improve traction and speed and allows players to better manipulate the ball. The unrivaled traction also benefits from a new rubber compound that’s produced specially for the outsole.
The low-profile, flexible outsole allows for improved grip for multi-directional quickness. Two updated traction patterns are offered; the Elastico Superfly IC features an outsole specifically designed for harder surfaces including concrete, and The Elastico Superfly TF built for turf and artificial grass surfaces. “We worked to add flexibility and to decrease the distance between the foot and ground,” added Dekovic. “This helps the player get closer to the sensation of playing barefoot and enhances underfoot ball control.”
The shoe also features an extra layer of NIKESKIN in areas where small-sided footballers experience additional abrasion on their footwear for increased durability, while the micro-textured Nike Flyknit upper allows for a barefoot like touch ad enhanced ball feel and control.
“The small-sided game is incredible to design for,” added Dougherty. “It’s beautiful in that the style of play is more free with a focus on individual skill and being an artist with the ball. It’s less about a coach or rules and is so much more accessible to any player, anywhere.”
The Elastico Superfly will be available at nike.com for pre-order from September 17 and on nike.com for purchase from October 9.
Last checked, it was the incredible summer ending on a high with German striker Mario Gotze’s goal in the Nike Magista boots.
Now it’s time to take on the new season and get back to football. With the action in Brasil motivating players everywhere to challenge themselves to get better, Nike’s new football collection has the products and services to help every player reach their full potential.
1. The Most Innovative Boots for the Beautiful Game
First seen on the pitches in Brasil, and worn by more players than any other brand during the tournament, Nike offers the most innovative performance footwear the game has ever seen with the Hypervenom, Tiempo V, Magista and Mercurial Superfly.
2. The Best of Nike Football in your pocket
In July, Nike Football launched a new digital and mobile application to feature the best of Nike football all in one place. The Nike Football app allows players increased access to the game and a chance to play more as they prepare for the season.
3. The World’s Best Leagues Kick-off with the Nike Ordem Ball
Nike, the official ball supplier to three of the biggest leagues in Europe — Barclays Premier League, Serie A TIM and La Liga BBVA — has unveiled the new Ordem football for the start of the season. It is Nike’s most innovative, technologically advanced and aerodynamically tuned ball to date.
4. Fall 2014 Apparel Collection – Train in Total Comfort
The 2014 football training apparel collection offers the best for on-pitch performance, delivering superior fit and premium Dri-FIT fabrication.
The Elite series featuring Nike Flash Top Dri-FIT Elite, The Nike Strike Short Elite and Matchfit Elite Sock fits like the gloves and assures optimal comfort on-pitch!
Hop over to NikeInc for more details of all the tools to kick-off the new season: http://nikeinc.com/news/back-to-football#/inline/32467