isaac976 PUMA RUN

SINGAPORE, 29 OCTOBER 2014 – In recognition of PUMA’s new brand platform, Forever Faster, the Fastest Sports Brand in the World continues its commitment in creating innovative, creative and faster products for athletes and consumers with this season’s performance products. For Autumn/Winter 2014, PUMA introduces NightCat Powered in selected PUMA Running products that gives runners protection and visibility through reflective features and a user-controlled, lightweight (4.7g), removable and rechargeable LED light. NightCat Powered makes it possible for the runner to have a constant light source in low light conditions. The LED illumination is built right into the product without the need for additional gears. NightCat Powered provides both steady and on-blinking lighting options; whether it’s the jacket, shoe or backpack, simply turn it on and go.

The NightCat Powered Running Collection includes the following products:

The Mobium Elite Ride is an update of the award-winning adaptive running shoe, Mobium Elite. It maintains the same features as the Mobium Elite – the Mobium Band to enhance propulsion at toe-off, the Windlass Chassis to facilitate the expansion and contraction of the midsole and the Forefoot Expansion Pods to expand and contract with the movement of the foot – but is more suitable for the traditional heel striker looking for an everyday running shoe.

Mobium Elite Ride NC Powered

PUMA’s engineered minimalism is also headlined by the redesign of the Faas 600 v2. Updates include an improved upper fit and brand new tooling featuring a full-length transitional channel that mimics the runner’s natural gait cycle pattern, encouraging a more natural ride. The NightCat Powered editions for the Mobium Elite Ride and Faas 600 v2 feature 360 degrees of reflectivity and a blue LED light that sits on top of the tongue, with power that can last up to 4 hours when fully charged.

Faas 600 v2 NC Powered

The Pure NightCat Powered Jacket provides constant protection at any time of the night or during low light settings and boasts everything else you would expect in a premium running tech jacket – constant allover protection, easy maintenance and breathability. The jacket is NightCat Powered with highly reflective materials and flexible fiber optic cable embedded along the back and arms that transports light through a LED source that can provide up to 1.5 hours visibility.

Pure NightCat Powered Jacket

The NightCat Powered Backpack is built to enhance the runner’s body in motion with lightweight performance materials and a convenient, easy to use design. The backpack features a hydration system compatible with a quick attach tube keeper for hydration tube adjustability. The NightCat Powered backpack also comes with 3M reflective Cat print and LED light that can last up to 1.5 hours.

NightCat Powered Backpack

Nightcat Powered Backpack

The PUMA Running NightCat Powered collection is now available at PUMA stores.

illumiRun Registration ending in 7th November

Did you all know that illumiRun’s registration will be ending this coming 7th November? If you did not and would like to attend this exclusive only in Singapore event, do remember to register at illumiRun Registration. but before you do tha.

Please do key in ISAACLOOPARTYONTHERUN to get yourself a further $10 discount.

If you are one of the few that attended the illumination party at Sentosa , this will reap more benefits as it is a run as well as a after party. So why only pay to go for a party where you can also run and party at the same time. Have fun and stay safe everyone.

Over 5,000 caught Zombie Fever at second edition of Run For Your Lives Singapore

Sadly I had to sit this one out for some reason so there will be no reporting, but from the looks for the event photos I wish I was there as this is the second edition of the Run For Your Lives Singapore (Halloween Edition)

Good job in making them humans look zombified and with that amount of blood on them I think I would have ran away instead of towards them. BRAVE young people these days, maybe it was the sun that got to them I can almost smell the Zombie Bak Kwa.

“Zombies and Halloween go hand-in-hand, which is why we brought Run For Your Lives back. The second edition of Run For Your Lives this year featured even more interesting elements throughout the route, such as the Blood Pit and Low Wall. We are heartened by the response of the race, which saw friends, couples, and even families enjoy themselves tremendously. We look forward to bringing more of such entertaining events to Singapore.” said Timothy Tan, co-founder of Action X.

The event was indeed a thrilling one, with both Survivors and Zombies braving the heat to celebrate a week early. Zombies were put through an elaborate two-hour Zombification process before they were able to satisfy their appetite for humans. Once these zombies looked the part, they entered the five-kilometre obstacle course, ready to pounce on unknowing victims.

Survivors started the race with three lives (flags) strapped to their waist. Once the sirens sounded, Survivors had to navigate through throngs of zombies and countless obstacles to reach the safe zone, with at least one flag remaining. Successful participants walked away with a Survivor medal while flesh-eating zombies earned themselves an Infected medal.

Count me in for the third edition for sure.

Do check out the awesome photo courtesy of Action X

A Run For Your Lives participant getting their make up at the Zombie Transformation Centre A zombie all made up and ready to search for his prey Flag off for a special Walk-and-Wheel segment for the Singapore Red Cross Home (RCHD) for the Disabled, the official Beneficiary for Run For Your Lives Group of zombies ready to grab some survivor flags at Run For Your Lives Run For Your Lives survivors wade through the Blood Pit to escape from zombies Survivors all pysched to run for their lives and conquer the 5km obstacle thrill run Survivors trying to dodge zombies in Run For Your Lives Zombies attempting to grab flags from survivors


Adidas Originals x SPEZIAL Capsule Collection

Adidas SpezialA term that has come to represent the most die-hard three stripe aficionados, the ‘SPEZIAL’ capsule collection is a celebration of all things adidas by life-long brand devotee Gary Aspden.

Having curated the SPEZIAL exhibition in 2013, Aspden has gone on to work with the German sportswear legends for this new capsule, born from the devotion of those his own lifelong obsession with the brand with the three stripes.

As a result, the collection is an ensemble of contemporary clothing that celebrates the brands rich history and cultural influence, Aspden has both curated and designed a range that focuses on the brand’s oft overlooked leisurewear lineage and celebrates the devotion their footwear has inspired.

The adidas Originals x SPEZIAL collection takes on a variety of archive silhouettes, blending original specs with sought after special editions and details lifted from the personal collections of the most die hard adi fanatics., topped off with a new selection of apparel, re-designed and re-invented in luxurious fabrics and modern cuts.

Adidas Spezia1l

WTA has donated more than $90,000 to USANA charitable efforts since 2011


23 October 2015 – The Women’s Tennis Association (WTA) announced today the Aces for Humanity initiative benefiting the USANA True Health Foundation has raised more than $25,000 this year for the not-for-profit charity whose mission is to provide the most critical human necessities to those suffering or in need.

Through the Aces for Humanity campaign, the WTA donated $10 for every ace served by one of the seven USANA Ambassadors – Genie Bouchard, Madison Keys, Monica Puig, Sloane Stephens, Samantha Stosur, Zhang Shuai and Zheng Jie – with a $5 donation being made for all other aces served at Premier-level events since March.  Collectively, the seven USANA Ambassadors hit 412 of the 4,314 aces served leading to a $23,630 donation. The overall amount was increased to $25,000.

“The WTA is proud to contribute $25,000 to the USANA True Health Foundation as part of this year’s Aces for Humanity campaign,” said WTA Chairman & CEO, Stacey Allaster. “A loyal partner for more than seven years, USANA continues to promote a healthy life-style for our athletes and, more importantly, for those in need.”

“The WTA continues to play a substantial role in our humanitarian efforts year after year through its generous donations,” said USANA True Health Foundation President Elaine Pace. “We are grateful for this wonderful partnership and thank the WTA for teaming up with USANA and its foundation through this year-long campaign.”

In March 2012, USANA Health Sciences (NYSE: USNA) – a global nutritional supplements company and longstanding WTA partner – created the USANA True Health Foundation to rapidly and effectively help deserving populations worldwide in times of need, and to help improve both their health and living conditions. This includes, but is not limited to, providing nutrition, clothing, shelter, medical assistance and health education. The Foundation was created by Dr. Myron Wentz, USANA’s founder, and USANA CEO, Dave Wentz, to help expand and enhance the company’s on-going charitable efforts.

USANA is one of the WTA’s global premier partners and serves as the Official Health Supplement Supplier for the WTA. Since 2006 the company has provided high-quality nutritional vitamin bars and protein snacks, supplements and meal replacement products to more than 160 WTA players, including seven of the current Top 10.

WTA Graph

Mizuno brings the spirit of the Osaka Marathon to Singapore’s Year End Marathon Season

To Usher in the final season of Singapore’s running calendar with the spirit of Osaka – the birth place of Mizuno and the setting for the Osaka Marathon with the new limited edition Mizuno Wave Rider 18 Osaka Edition created to celebrate the Osaka Marathon.

Dependability mile after mile, the Mizuno Wave Rider 18 Osaka Edition is ready to hit the pavement right out of the box. The Mizuno Wave Rider Osaka edition features a Pebax Wave Plate, an upper built for improved fit and a resilient forefoot sole design with improved rubber distribution. Light in construction yet bursting with tensile force! Now, you are ready to tackle biggest marathon in Singapore!


Specs: Neutral Shoe

Weight:  260g/US9, 220g/USW8

Available Limited Edition Colourways: Unisex Rainbox, Men’s and Women’s Fiji Colourway

Best Kept Secret Coffee joint in Hougang

Well it is not the best kept secret but maybe for me cause I have never heard of this place until recently, but for the folks around this district, they sure kept this secret well enough.

In my previous post on Guan Chee Roasted Meat stall in Hougang Block 106, we stumbled upon word of mouth that there was this coffee joint at a nearby Hainanese Village Centre located on the 2nd floor.

If it was not for word of mouth this place would be mistaken as just another coffee shop in my books, but somehow or rather, the owner have one trick up his sleeves by using the old school method of brewing coffee with the socks method, the one thing that really his me was that he was using brass pots to make their kopi. Brass is not as hardy as stainless steel they they need to be changed more frequently which is why lot of hawkers have changed to stainless steel pots.  Mr Tay mentions that Brass is a good conductor of heat and will make the coffee taste better.

Da Zhong Coffee (5) Da Zhong Coffee (4)

After collecting my coffee from a long queue, I let the coffee cool down first as it was piping hot and I this gave me some time to take some shots, the intense darkness and deep aroma of the coffee reminds me of the days back in Starbucks.

But do not let the darkness of the coffee fool you, I was thinking this cup of coffee will be a thick in consistency, but in fact it was watery when I had my first gulp, It had  this clear taste with mid acidity but a strong roasted bean after taste (ok too use to describing coffee in my Coffee Master ways back in my Starbuck days) It just felt diluted at first but with the sugary bottom it will hit you like espresso shots. Mild but strong after taste.

Totally recommend this to people loving espresso and water (they call it Americano in SB) but without the hefty price tag, this cup of wonder cost me only $0.70.

Da Zhong Coffee (3) Da Zhong Coffee (2) Da Zhong Coffee (1)

As for the Ice coffee, I can’t begin to describe how creamy smooth this coffee is,the portion of the cup is HUGE, really it is HUGE for the price you paid, in total I paid only $1.60 for the coffee and ice coffee, looking at it you can’t think it would be any good, plain ice coffee at best. One sip was all it take to change my mind about outlook.

This fella had it all, the smoothness of a blended Frap, with the creamy thickness of a latte all this going in well with the icy cold ice, my suggestion is to not dilute the coffee with the ice as if it was from the Hong Kong style cafe, then It would be perfect but not in a economical scale. YUMZ and also totally worth drinking if you are a coffee addict.

we were stuffed from the roasted duck stall hence no ordering of the steam bread which was highly recommended as well.

Please take note of their opening time from 5am to 2pm only



If you decide to patronise Da Zhong the address is as below:

Da Zhong Cafe
Hainanese Village Food Centre

Blk 105 Hougang Ave 1
Singapore 530105
5am to 2pm

Closed Monday


Must Try Hougang Neighbourhood Wanton Char Siew Noodle

What could be better in a weekend than strolling and eating sumptuous, well OK beside sleeping in late and and eating even better food the night before.

Woke up about 10am and stomach was growling, did not want to go any where further than a 10km proximity from our home and so we decided to look for neighborhood stall for some lunch,

Friends of ours recommend this place “Guan Chee Hong Kong Roasted Duck” as this stall sells a HUGE repertoire of roasted (and even non-roasted) meats and get this, ROASTED SUCKING PIG Rice. yes my friend if I were to input a video now (it would look like the HISTORY GUY) saying yes this is SUCKLING PIG RICE.


First thing’s first, it was said that this place still BBQ their duck using the old traditional method and that is by charcoal and with that we are totally sold. We arrived and we did not know what to order as drooling over the counter at all the roasted meat makes me want to order everything there is.

We decided on roast pork and duck combo with rice.



For the plate that we ordered which is duck and roasted pork belly rice I have to say the – roast pork was off the hook, the crackling of skin on bite and the meat inside is tender and striated with layers of fat that melts in your mouth, each bite makes me feel like ordering one slab and eating it on the go or between sandwiches for lunch.

I can’t say that the duck is bad but I have to say I had better, the duck feels like just any other roasted duck stall despite the hype that it uses charcoal method of cooking. There was no crackling of skin (could the the over drench of sauce) the plum sauce that was given to use was merely enough to dab. This plate cost us $13 with rice.

Roasted Pork Belly has a yum factor of 4/5 but the duck which is their forte had to settle for a 3/5 in my books

With unsatisfied hunger, we decided to order another plate of char siew wanton noodle $3/plate

This! my friend did not disappoint us. The Char siew had a strong roasted flavor and it was well caramelised, enough to coat your tongue with flavors that is bursting with well balance fat.

Where can I begin with the al-dente, springy otherwise we call it QQ noodle texture, there was no after chemical taste and the noodle on the other hand is comparable to Hong Kong standard which I deem awesome, but do take note that the chef have a heavy hand with the salt but otherwise O-M-G, I give this plate of wanton noodle a 4.5 / 5  (MUST TRY)

DSC_0140 DSC_0141

If you decide to visit this place, it is located at

Block 106 Coffeeshop, 106 Hougang Ave 1 #01-1239 s530107

Sun – Thu: 10:00 – 22:00

Fri – Sat: 10:00 – 23:00

Eve of PH: 10:00 – 23:00


*Next post up is what we had for drinks after…


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